The exhibition is to the of a platform, the operation of the exhibition itself is also a need to the integration of the \"product\". A successful exhibition should see three quantity: quantity, quality, volume. Quantity is to point to the exhibitors and visiting the number of business. At present, in the operation of the exhibition is big shortfall, and that is to visit business organizations working partial light. The purpose of the exhibition is to build a trading platform, let the buyer to the seller face-to-face communication, negotiation, so attract exhibitors exhibitors and attract buyers to negotiate are very important, both are short of one cannot, or exhibition cannot succeed. Quality is to point to the exhibitors and visit the quality of the business. Exhibitors should be able to include within the industry most key enterprise. Viewers to visit and professional people. Some very professional exhibition to entering the audience doesn't limit, a child can literally admission, this will affect the professionalism of the exhibition. The volume of sales is refers to the exhibitors and visitors actual transaction amount. A successful exhibition should be able to bring to the maximum benefit, volume big exhibition obvious that showed the days of exhibition through got actually benefits. Therefore, the organization of the visit is to influence the exhibition  exhibit  turnover of the important effect factors, make the organization work a amassing, two by promotion planning. In short, good plan should be accurate market positioning and effective combination of advertising.

The number of exhibitors to is not whether the major effect of the conference, because that day has already started to exhibition. How to do propaganda, I think should first consider the value of the exhibition, strengthen the exhibition value chain is the most important, if the exhibition on display and enterprise cooperation or large single purchase, or is the professional field of mass communication and so is not the most important. Premise is the exhibition of a little higher level localization of course for the most important is, in resources organization in the supplier and the buyer are invited to or do some large organization work, some aspects of the resources necessary to take shape, in view of the exhibition industry special publicity, the official propaganda can say is the basic framework from the exhibition after work, including news value is the most important. If the activity level is high, can organize public relations activities. Simple, organize resources chain, find the window, targeted ads.

And other areas of the economy circulates, exhibition organizers also have such laws: good exhibition in short supply, it is the seller's market; Poor supply exceeds demand of the exhibition, is a buyer's market. Good exhibition exhibition high working efficiency, and exhibited good benefits. This kind of exhibition is usually the professional quality, scale are quite large (where is professional/industry terms), and has a certain historical. Good exhibition is to rely on professional technology, by strict management, by long-term efforts made.

Because efficiency good on display. The demand is strong. But the exhibition organizers in order to guarantee the quality of the display for exhibitor and visitor to a strict control. First is to apply for exhibitors examine the qualifications, there may be a need for waiting for years to exhibitors. Second, the organizers have already artist conduct supervision and inspection, in violation of the regulations shall be dealt with and even banned exhibition display. In addition, the visitors also control, qualified can visit exhibitions. These measures to ensure the quality and efficiency of the exhibition.

In view of the above situation and exhibition preparatory period long characteristics, in make choice immediately after the exhibition to the exhibition work.

First, the exhibition work to begin as early as possible. First is the need to put forward the application as early as possible. Good exhibitions may have many application participants in waiting. The exhibition organizers public principle is to stare sort, and according to the basic principle accept new artist. Therefore shall register as early as possible to wait in line. But, wait in line to the actual situation of may not very transparent, organizers are likely to priority good quality exhibitor or public relations work good exhibitor. Therefore, exhibitor can also do some public relations work, strive for the first exhibition. Of course should also be made long queue of preparation. Is the best in the world for the exhibition, continuous waiting for several years still cannot of the phenomenon it is very common. Because the exhibition area is finite, now most participants won't quit, and only waiting on display for violation of regulations and be prohibited artist's absence. For the exhibition held separate exhibitor character, also should carry out as early as possible ground, good outdoor is very heavy, especially a good show time, not a few years is less than the rent in advance.

Second, make the long-term work of the plan, make exhibition work plan, carry out all work step by step. Of all the marketing way, the exhibition is probably the most link, the longest period of a kind of way, and each link connected to each other. All this work can't (can't) wait until the last minute to do, can't (can't) ignore some links are not do. So to make careful long-term work plan, funds, personnel (preparation for personnel, display personnel), work project (contact, research, and exhibits, transportation, design, construction, promotion, public relations, dietary line), the work schedule and so on to overall consideration arrangement.

In short, the appropriate exhibition project or not will directly affect exhibitor can realize display intention, and at what level of intent on display realized, so deal with exhibition choose to enough attention. Exhibition selection is a research, decision-making process, namely collected exhibition material, on the basis of comparative analysis, finally made a choice. Exhibition work can choose roughly divided into: according to the comprehensive exhibition material to research, choice, according to the specific exhibition material to research, choice, through the direct asking about access to materials in research, select and through the field investigation for material research, choice. The four levels of relationship is the latter than the former is in need of greater investment, the result of also more accurate. Exhibitor can according to their own condition and need to use light levels of way or all of the way do choose exhibition. However, the exhibitor should use the scientific attitude and methods to complete exhibition choose work

In the propaganda way, the use of the exhibition of publicity is extremely important, consumer can be directly through the exhibition of the enterprise information about products, so in the event a good enterprise publicity is especially important in the exhibition, exhibition and the process of late, the propaganda is the most important part, and is mainly by advertising and web publicity two forms give priority to:

Advertising in the whole show play an important role in the process, the professional exhibition management companies think exhibitors must be in the first three months of the exhibition, requires the internal pr department or outside of public relations company in hiring professional magazine at least more than one article of farewell reports, then will the report sent to reprint the current and potential customer group, and with a reminder letters with the product will be at the meeting customers, on display, it can also throw in by the exhibition organization provided by the company and printed with company name and your booth number exhibition VIP card. And with the following 4 advertisement issue main ways to reflect:

1, news conference, the enterprise can choose within the exhibition a hold a press conference.

2, media release, the enterprise may, according to the circumstance of oneself, choosing a or several professional media advertisement and news, this way better direction, advertising publishing range, the general effect is good.

3, the organizer of the print production

4, website is new developed in recent years with the traditional media have other a new media, enterprise can again the net website development exhibition information of publicity. It has low fees, spread widely, speed characteristic.

More and more exhibition sponsored the unit provides exhibitors and exhibition web connection, allowing visitors through which improve the company and its web popularity, visitors can be put online technical problems, or with the manufacturers set during the exhibition interviews. In order to make this promotion opportunity, manufacturers can be in web site published exhibition product pictures or theme for a future exhibition list, so, not only the convenience of our customers do visit planning, and can improve by photo exhibit recognizable. At the same time manufacturers or you can download the product demonstrations, Internet users can be first on the Internet about simple manufacturers products, again to get the detailed information. \"A carefully chosen, timely decision, to perfect the heart, the follow-up service\" is to ensure that the effect of the gist, believe that international exhibition can give enterprise development brings many business chance and must not be missed topology pin means.