In modern marketing, exhibition unique enterprise image of the overall promotion, new product marketing, professional information collection, corporate public relations and other important functions has been more and more enterprises management and operator identity. Therefore, China's exhibition industry in the participating enterprises and host interaction in a booming trend, the Convention and exhibition industry industrial chain is gradually formed and perfected, the exhibition presents the specialization, the blend of fine big trend.
Participate in the exhibition, enhance corporate visibility, publicity and promotion of new products has become the important part of enterprise management strategy. How to make full use of the exhibition, the exhibition has become a modern enterprise the best sales and marketing tools, realize the enterprise 's long-term business goal, many enterprises pay attention to the core problem. In our exhibition in the practice, the author summarizes the following aspects of the effect of exhibitors exhibitors should pay attention to, to improve enterprises exhibitors effect: during the exhibition, in addition to and customers to negotiate business, should insist to stand exhibitors. Because, during the exhibition, sitting in the booth, you give buyers and visitors will leave do not want to be disturbed impression. Buyers and professional audiences such as printing, they will feel you are not enough attention and enthusiasm to potential customers. Therefore, will affect their enterprise products and related services selection.
1, adhere to during the exhibition, exhibitors in limited booth space, should not look at books and newspapers. Should fully grasp the opportunity caused by the other party to the enterprise and the product 's attention, attracting buyers and professional audience to stop, to the enterprise and products, in good spirits to answer questions about, enhance their confidence. If you look at a newspaper or magazine, opportunities also therefore from the side drain.
In 2, during the exhibition, exhibition should eliminate free food and drink phenomenon. Because of this, vulgar, dirty and has nothing to do performance would make all potential customers to exhibitors have very poor impression, following the impact they have on the exhibitors corporate culture, management level, staff quality, product quality evaluation, lead to the enterprise and the product does not trust.
3, attention and find every potential customer ( buyer and professional audience ) is the important objective of exhibitors. Should try to avoid neglect potential customer behavior, even a few seconds. Obviously, who doesn't like to have feeling neglected. If you are busy, not like the first customer to say hello or let him join your conversation. As your partner or next door and exhibitors booth person conversation, then should immediately stop.
In 4, during the exhibition period, should pay attention to the mode and time of mobile phone. Inappropriate telephone, each minute will be reduced accordingly and potential customer communication time. From the surface to directly affect the enterprises in the exhibition business goals. In the show, but only to find a good potential customers, is also a successful. Without proper playing mobile phone, often may make you and the customer just miss the person or opportunity.
In 5, the show information, attention should be paid to the right method. The first promotional material is expensive, not to mention the enterprise not to be high cost information lost in the crowd. How can the valuable information to the real needs of potential customers hand? Mail, is a better method. In the show, you can tell potential customers, I let him take too much publicity, aggravating his stroke burden. After the show, you will be asked for material sent to him. Do the exhibitors can serve multiple purposes: both show exhibitors professional; at the same time can use letter followed up method, deepen the impression; have a good reason to do a telephone or EMAIL series tracing.
In 6, the show, to the buyers and professional audience, don't judge people by outward appearance. The exhibition only to focus on instrument exhibitors staff, customers can according to their own will try to dress casually, such as jeans, T-Shirts, pants, what are. So, the customer dress and exhibiting the effect had no direct effect.
In7, booth should create a warm, open, attractive atmosphere, but do not form with two or more exhibition partners or other potential customers group chat atmosphere, which approached the booth every buyers and visitors feel not know what course to take.
8, to advertise his business and products, publicity should be infectious and enthusiastic coexist. In the buyer and professional audience, you represent your company. Your manners and look to visitors understand your business has a great influence.
9, try to remember the potential customer's name and can be use. People love others shouted his name. Sometimes referred to in conversation, let him feel important. Daring, looking directly at the famous visitors chest, read their names. Have to read the word, also can ask, in order to deepen mutual understanding. The use of appropriate, you may easily with potential customers to establish a good relationship.
In10, before the show, to try to learn more about the competition between the industry competitors. As far as possible to collect the relevant information of competitors, each ginseng exhibits personnel assignment, each person to understand one or two exhibiting competitors situation. By visiting competitors booth, their understanding of the new product launch. Try to collect all the useful career information, such as other pricing, product comparison, payment terms, delivery etc.. Study of competition is fair is unique, this is not only due to professional customers will come to you and provide relevant information, but also because of your competitors in the same space exhibition, a large amount of information in the eyes. This is carried out field investigation and information collection of great opportunity. If the exhibitor to spend time around the exhibition every corner, behave like show host, harvest quite abundant. Portable camera and notebook, as much as possible to collect information. Investigation of competitors, for their own products, sales personnel, exhibits, promotional materials, customer evaluation and show in front of the marketing strategy and the implementation effect of gaps. These data were collected to complete, through the following questions to evaluate and peer between the gap and the original because.
, exhibitors and peer between the gap is positive or negative?
At present, the difference has how old?
And the reasons for this gap and time?
In the eyes of customers, this kind of difference to your business development have He effect?
How to deal with the gap and competitors?
If exhibitors occupying the greater advantage, competitors are easy to catch?
The how to maintain the advantage, can keep long?
During the exhibition, the media may be to your booth to find news. Therefore, must arrange as a business and media contacts, to ensure that the enterprise propaganda be consistent from beginning to end. If each exhibiting staff are from speaking to the press, then there will be a lot of trouble. Because no matter how employee training Yousu, maintaining a unified caliber is not easy.
Show as the undertaker, the author offers relevant proposal is to explore the improvement of exhibitors exhibitors effect, the author is only a bit experience only, purpose is to attract, cause industry thinking, improve the quality of the exhibition.