As more and more Chinese enterprises to go abroad, held all over the world all kinds of economic and Trade Exhibition looking for business opportunities. How to be a mature exhibitor, each overseas exhibitors can receive the orders, to achieve the desired effect. I recently visited a number of enthusiastic overseas exhibitors and gain enterprise, listen to their successful" recipe", some of the first to go out of business will be instructive.
Do your homework and long-term adherence to exhibitors
Just be fatigued with the journey from the United States to the returning He Xuezhong said, Shanghai Wing Lee textile limited company was founded in 1998, is a collection of fabric products and clothing production as one of the combination of industry and trade of private enterprises. In 2002, the company invested about 6000000 yuan, introduced six Italy SANTONI company introduced advanced technology of the seamless knitting equipment, the equipment in the production of seamless knitted underwear and set for the effect of body, by Europe and the United States who favor. However, the company did not suffer from the information, explore the international market suffocate suffocate, CCPIT Shanghai timely recommended to them the American Las Vegas clothing exhibition, French Paris apparel fabrics and other international well-known exhibition.
In 2003September, the company for the first time in the United States of America Las Vegas show" debut", as a result of advanced technology, fashion design, the product quickly entered the United States market, make the additional value of the product upgrade 80%. The company is now more than 70% of export products, in the textile after quota cancellation, the company is committed to open up markets in Europe and America, the export business expands ceaselessly, established 3by Wing Lee holding company production base, annual exports of more than $10000000 in. Their participation experience is, determine the target market, the first to do your homework, product, technology to new, but should long adhere to exhibitors. Based on the ideal of participation, now the company products in the American market is relatively stable, in terms of market development also have certain effect. Now they work with buyers are Wal-Mart, their annual purchase amount to $about 4000000.
Lock high-end buyers, every year there are new products
Shanghai Bo Limited clothing products to the European high profile market, once many times with the Shanghai City Council to participate in exhibitions abroad, high-quality products to win the trust of the buyer. The company aims to find high quality exhibitors buyers, in February last year, hold in German Dusseldorf International Garment Fair, they launched in style, washing way more abundant new product is amounted to 40 a variety of, booth front court if the city, every year there are new products, not only to consolidate the existing market, but also from Turkey, Norway, Slovakia and other countries buyers reached a new cooperation, to further expand the market share.
Shanghai has a " Anuobi"," fish to fish Wang" brand of private aquarium supplies company, its products for a number of national patents and best-selling domestic market, suffer from a lack of sales channels abroad. They are in the city of Shanghai Council for the promotion of international trade under the assistance of booking the biennial Nuremberg Pet Fair booth.
Due to the company displayed a series of aquarium, novel design, excellent quality, in the exhibition by merchants to purchase, negotiate a queuing. An Australian businessman after visits and negotiations, will exhibit all outright, and signed a $about 2000000bill, then the Australian has participated in the Australian and British Fair held on the series, fish marketing promotion activities, wide take orders, make Shanghai the company fish exports to Europe more than 20 countries. A British merchants said, your fish quality incomparable, than in Germany, Portugal and high production quality. Now they fish exports to use a magnifying glass inspection, high quality standards and high in japan. The company orders everfount, everyday 3,4container shipment, the products in short supply.