How to attend the exhibition in order to get the maximum profit? It is apparently some exhibitors or is ready to take part in various companies to analysis to the problem of one node.
To solve this problem, first we must from the exhibition about the significance. And when it comes to show the significance of, typically, exhibition = the platform, namely the exhibition 's role is to provide a business platform for the exchange, a brand promotion platform, a platform to show themselves. In other words, show the use of this platform, we can show our own strength, establish their own brands, the consolidation of the old customers, explore new customer groups. But, as the show's face, flexibility and interactivity compared with traditional media, the exhibition has more strong industry advocacy role. After all, it can let customers or professional buyers to see a real supplier, rather than the magazine TV that only products but not actual text or picture, Ceng Qiang presence, enhance persuasion. In addition, during the exhibition period will usually have some industry summit, receptions and other events, which undoubtedly for the enterprise in the expansion of the range of communication, find the potential customers, strengthen industry the right to speak, to promote industry influence and so provide a chance.
General speaking, the enterprise's external influence and industry development is all-around promotion effect, and most of the core content of no more than twelve words: looking for customers, enhance brand, expand the influence.
To understand this layer sense relations, we" how to exhibitors to gain maximum benefit" the answer to this question has been all-too-apparent, namely: the fair can give positive influence, strengthen, deepen, expand, make these effects by more powerful light and heat, as it can according to each a corner. As for how to implement this process, we naturally from participating process in every detail.
First of all, an important exhibition we must have at least4 months ahead of time to prepare, and even the need to set up a special project team to deal with the exhibition involves aspects. More importantly, we need to treat it as a battle, and not a tourist. This also forces us to must strive to create their own, while doing everything possible to understand all the information on the battlefield, then based on the battlefield environment to undertake the strategy is adjusted, beat competitors to win the final victory. While this process we can be seen as a show before the preparation phase, detailed say to basically should pay attention to the following aspects:
1exhibition assessment: as you can to use all means, all-round, three-dimensional dynamic understanding of target aspect estimation of exhibition, exhibition specifications, size, quantity, exhibitors, the number of competitors, how many similar products demand and, if possible, periodic to the organizers asked relevant content (generally is the official explanation, but there is a time to ask ask ), and according to the feedback information for proper strategy, personnel is adjusted, a word: victory is generally not to the people not ready, unless the character bursting.
2site planning and Design: to know an own strength, can manifest the enterprise culture and the core business of the booth is sometimes better than the workshop and office building enterprises can better embody the fundamental and face, because although the enterprise is in development, in the rise, but the office building is usually very difficult to change. The booth is not, no matter to what stage the strength of enterprise development, expansion of to what extent can be fully embodied for booth. Moreover, after booth, booth booth was observed even in potential customers in a day than I am afraid to factories, office buildings, a year and years to. So even if a standard small table, we also need to spend a little more time to sketch, design, operation, so that burst out of business style, manifests the enterprise the positive side, so that customers can in the shortest possible time to understand their own, faster to identify themselves, for further business negotiations lay a good foundation.
3 dozen of good foundation in propaganda: a good exhibition has a good booth and design a good booth not necessarily be able to get good returns, only to take the initiative to win more business opportunities, tap a deeper source of customers. So how to rely on the show good conduct propaganda is the one we have a profound consideration of the subject. The traditional products, business cards, brochures, old 3 appearance at any time in any stage is indispensable, and with what, how, how much is the belt with research. When the exhibition assessment is the basis of judgment. But after that? Put on show by merchants to choose? Clearly enough. We need to take the exhibition as an important product launch, was a strange customers know our platform. Therefore, we need more ideas, more publicity inputs to complete this process. In addition to the exhibition by the book and talks to solve, exhibition around the outdoor advertising, the activities during the exhibition sponsor and other large inputs ( outdoor advertising can also be done in the sleek and compact, but don't make psoriasis) sometimes the meaning is far-reaching, at least can reflect the strength of the company. At the same time to prepare for the exhibition, publicity of a series of tasks, such as clothing, gifts, activity, we must have enough budget, goods and the energy to prepare to go to plan. In addition, we also need the correct attitude to deal with during the exhibition, various official events, summit, reception, to business card, dresses and all activities required items.
4in the show before the official opening, we must according to the project directory a check whether there are any omissions, and making a good emergency treatment guide, service guide, quiz guide, detailing the development staff work content and scope ( range is wide in content ).
5buyers invitation, don't think the show is the buyers call things, in fact in the exhibition preparation process, familiar with the customer to go to the exhibition invitation to visit the negotiations, is undoubtedly a good exchange opportunity, can not only guide the opportunities, deepen the feelings. Moreover, there is a geometric problem, it is a twenty pass, and the inside of the base is still not a, if everyone together with exhibitors invite buyers, exhibition can obtain yield obviously.
6 pro show before proper relaxation, and inspiration.
Then, with the opening of the exhibition, we need to develop a good strategy early and prepared in a suitable opportunity on corresponding realization. While the main attention needs to be paid to the following aspects:
1random variable, you know, before the show by the information must be something missing, either before, our plan for a more exhaustive, nor may contain all cases. And in the process we have to find the show random moving. The show -- that is not only a process, or a brain process.
2exhibition of publicity, such as the propaganda posters, television commercials, booth some delicate can by themselves were accomplished little activity, there are some simple and practical small gifts can produce good word-of-mouth effect, deepen the memory of exhibitors. As for the flyers, preferably for a purpose, targeted expatriate, or comparison has the attack, and the benefits of unknown.
3 during the exhibition activities participation. Many exhibitors to the activities during the exhibition as the gifts and even is cumbersome, but may miss a can make enterprise benefit jumped opportunity. The reason is very simple, to the industry are the elite, even if the activities can talk business, mix a familiar face, to exchange contact at least can still make it. Moreover, according to Chinese tradition, the wine is the business field, you can sit together, why not a chance, so be sure to carefully deal with every activity every one can increase the chance of occasions.
4contact service, good contact service can not only display the image of corporate, but also reflects the market guarantee ability, service execution and corporate reputation of excellence, no doubt, these are strange customer pay more attention to several aspects. So if this process solid had done, certainly can provide enterprises a lot of extra points, adding business customers in the hearts of the component and the like. But this process is difficult to know the details, sometimes a smile, a cup of tea, a stool can negotiate a deal, but sometimes a pen to talk into the business will be destroyed by a contemptuous look, a word first words, a heartfelt indifference. Therefore, contact service is not do much, but in doing fine.
The 5industry communication, an exhibition is a professional exchange platform, to show the entire process, we do not squat in his a circumference, release clerk, with peers or needs to communicate, perhaps, there will be a different surprise.
6brand promotion, the show is a process to establish the brand process, is an enterprise in the industry influence processes. We must show through the period of various resources and activities to complete the branding process, make industry people recognize you, let the customers remember you, let the official media have reported you, this is the fundamental, is the cornerstone.
7save information, the enterprise brand influence should not be temporary, but should be a sustainable can be throughout the whole course of enterprise development brand extension means. For example, record video, photo, for the exhibition awards, and they hung on the show room, this will certainly enhance every visitors on the company's image and popularity, to expand the company's influence.
Finally, when the show is finished, do not think that the task has been completed, or the point of view, the exhibition at the operational level is only a platform a chance, correct processing exhibition brings information is the exhibition can bring for the enterprise development the actual location. We must put in the event the collected information in enterprise management information system, and screening, screening, analysis and evaluation. At the same time should be constantly and show to collect customers to maintain contact and communication. You know, usually at the exhibition site communication contents will be retained, so after the show 's follow-up communication is also essential. When necessary even sent home visit, to show the strength of the company, sincerely.
When all this is completed, we experience the exhibition was a complete exhibition, is a can get the greatest benefit exhibition.